Upland's Meteoric Rise
As the concept of the metaverse evolves, some companies are making strides that could reshape our digital experiences. Upland, a California-based company, has recently announced a successful $7 million funding round, bringing its total funding to $25 million. The investment will fuel Upland's ambitious plans to become the world’s largest digital open economy, and it's time we take a closer look at this emerging giant.
From Virtual Real Estate to a Metaverse Super App
Launched in June 2019, Upland started as a virtual real estate game, allowing users to buy and sell properties mapped to real-world locations. Fast forward to today, and the company has evolved into a “Metaverse Super App.” Upland now boasts over 3 million registered accounts on the EOS blockchain, with nearly 300,000 virtual property owners, making it one of the most widely used Web3 applications.
Spark Token: Enhancing Liquidity and Value
The recent Series A extension will facilitate the trading of Upland’s utility token, Spark, outside of its platform. By enabling Spark to be traded on Ethereum through a Token Tradability Event, Upland aims to enhance the token's liquidity and accessibility. This move is expected to fuel further value creation within the Upland ecosystem.
Explosive Growth and New Features
Over the past year, Upland has introduced a plethora of new features, ranging from car racing apps and in-game racing features to a third-party developer platform. The platform has also secured partnerships with global brands like NFLPA, FIFA, and Stock Car Pro Series.
Global Expansion: The World in Pixels
Upland has expanded its footprint into international cities like London, Tokyo, and Berlin, contributing to its rapidly growing user base. Dirk Lueth, co-CEO of Upland, emphasized the platform’s ability to offer a captivating experience while abstracting away the complexities of blockchain technology.
What's Next?
This new investment round, led by EOS Network Ventures and featuring existing investors such as C3 Venture Capital and Animoca Brands, sets the stage for Upland to further its mission. The platform aims to empower digital entrepreneurs by allowing them to run their own virtual shops and contribute to a burgeoning digital economy.
Conclusion
Upland is more than just a game; it's a burgeoning ecosystem built on the pillars of true asset ownership, community engagement and economic growth. As it continues to evolve, it stands to offer a compelling vision of what a digital economy could and perhaps should, look like.
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