Why NFTs? Why the blockchain?

 Today, up to 37% of cultural institutions are at risk of closing permanently due to the financial effects of COVID-19. NFTs and the Metaverse are an opportunity to enable museums to reach a new generation of visitors digitally to showcase stories, art and history in a new medium. Also creating more sustainable lines of revenue that aren't dependent on travel season or a visitor physically walking through the door.
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 Iconic is the first NFT Marketplace for the 450,000 cultural institutions globally. Every week, they will be releasing high-quality, limited-edition NFTs inspired by artifacts from the vaults of the world's top museums. Combining museums with the blockchain is a perfect match because they share a common goal: preservation and permanence. Each purchase helps to support your favorite cultural institution while preserving that historical moment forever on the blockchain. So far "the blockchain is forever". Plus, you never know what surprise that NFT may include like a ticket, all-year membership, or access to a VIP event!

 By placing museum collections on the blockchain, we are decentralizing the world's knowledge while ensuring our history will live on forever. The world is losing access to millions of historical moments everyday as some of our favorite cultural institutions close their doors forever.