Porto is Uplands first city in Europe

  The small yet unforgettable city along Portugal’s Atlantic coast is stamping its historic location in the Upland metaverse. Known for port wine, soccer, and a breathtaking riverside cityscape, Porto is now joining the Metaverse! Upland is an open Web3 platform mapped to the real world in the metaverse.

  Portugal’s 2022 Primeira Liga Champions, FC Porto, announced a deal with Upland making them the first European soccer club to enter the metaverse. Located in the heart of Porto city, this soccer club is the 2022 Primeira Liga Champion and is the #1 team in Portugal! Fans of FC Porto will get the chance to purchase NFT properties mapped from the real world like the construction of the clubs Estádio do Dragão (Dragon Stadium). The club is bringing the roar of the stadium, pioneering fan engagement and empowering the communities of FC Porto into the Upland system. The two are partnering to build the future of the soccer fandom in the metaverse.

  Along with that, the launch of the first fleet of NFT Legits of a European soccer club. Upland will give the fans the opportunity to collect common and rare NFTs via fun and engaging game mechanics and activities. They will offer their NFTs in player-owned and operated shops located on their virtual properties throughout the metaverse called "Metaventures". The fans will get the opportunity to engage with this experience as FC Porto and Upland will roll out the first phase during the 2022-23 season.   

  As the first Portuguese football club to bring the roar of the stadium into the metaverse, FC Porto is pioneering fan engagement and empowering the communities of FC Porto and Upland to participate in new types of value creation and experiences. With this agreement, the layer two engagement grows.

  The introduction of FC Porto to Upland includes opening the city of Porto with NFT properties mapped to their real world addresses that fans can purchase. Upland offers engaging game interactions and offer their NFTs in player-owned and operated shops located on their virtual properties throughout the metaverse.

  European football is a way of life for many across the world, but Porto puts a stamp on it. Bringing that passion with them to the metaverse is an unparalleled opportunity to deepen that fandom. With Upland, they are taking fans beyond transaction-centric NFT marketplaces and into an activity-driven metaverse experience that engages them with the team and football players.

Upland and FC Porto couldn’t be a better match. Porto is an incredibly innovative team, which franchise will follow next?

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Use link to get started with a bonus from Upland:  https://r.upland.me/6tuw