The Sacramento Kings’ social media team continues to take Ws. The franchise has announced a collection of 20 Laidback Lion NFTs dropping on Solana for 2.8 SOL. Each holder will receive access to a private pick-up basketball game, exclusive team merchandise, and a couple of premium seats at an upcoming home game.
Genesis Laidback Lions will be available for approximately $500 and fans looking to purchase must have a Solana-compatible wallet.
Also in 2019, the Sacramento Kings announced a collaboration with "CryptoKaiju" a creator of the world’s first vinyl toys powered by Ethereum and fully traceable on a public blockchain, to launch the first physical crypto-collectible in pro sports.
Additionally, the Kings were named the "most innovative company in sports" by Fast Company and “Most Tech Savvy Team of 2016” by Sport Techie.