An Extraordinary Journey in the Metaverse.

2022 marked an extraordinary year for Upland, a virtual property game hosted in the metaverse, mirroring the real world. The open metaverse experienced an influx of millions of new users, leading to record-breaking sales of non-fungible tokens (NFTs).

Mapping more than 20 U.S. cities and adding numerous others including international locales such as Porto, Rio de Janeiro, and London, Upland has created a unique social-economic platform that transcends boundaries. Referred to as "Monopoly on the blockchain," it embodies an open, ownership-based economy where players buy, own, and develop virtual land, fostering a dynamic and growing a global community.

The popularity of Upland exploded in the past year, partly due to its notable partnership with FIFA for the 2022 Qatar World Cup. This collaboration invited over three million new players to the game, with 290,000 of these users now proud virtual landowners. Remarkably, 60% of the NFT buyers had never owned an NFT before engaging with Upland, attesting to the platform's inclusive nature.

The immersive FIFA World Cup Qatar 2022 metaverse experience in Upland was a groundbreaking event. Soccer enthusiasts worldwide gathered virtually, participating in gamified experiences, owning and trading FIFA-branded digital assets, match video highlights, and even getting a chance to own a digital replica of the Lusail Stadium!

Upland's booming success extends beyond gaming and property ownership. The platform has facilitated the creation of "Metaventures", player-owned businesses that have seen a 300% growth in the last quarter of 2022 alone, due in part to the FIFA partnership.

Moreover, Upland didn't limit itself to the gaming realm. It also demonstrated a commitment to social causes. It collaborated with Relief for Ukraine, raising over $175,000 for humanitarian efforts. Further partnerships with Susan J. Komen, a leading Breast Cancer Research Foundation, and UNICEF Brasil showcased Upland's dedication to using the metaverse for global good.

With over five million Land NFTs sold, Upland now claims to be five times larger than its closest competitors, Decentraland, The Sandbox, and The OtherSide. Its spectacular growth can be attributed to its sustainable economy, mobile accessibility, and the value it offers to both users and brands.

As we move into 2023, the potential for Upland seems limitless, and it's poised to continue revolutionizing the way we engage with the metaverse. So, buckle up and join the metaverse revolution!

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